Privacy Policy

Flex & Flow Massage Therapy

Effective Date: November 5, 2026

At Flex & Flow Massage Therapy, your privacy matters. We are committed to respecting and protecting the personal information you share when visiting our website, scheduling appointments, purchasing services, or communicating with us.

This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to you.

1. Information We Collect

We may collect the following information when you interact with our website or services:

Personal and Contact Information

  • Name

  • Email address

  • Phone number

  • Appointment preferences

  • Information submitted through contact forms or other communications

Appointment and Health-Related Information

When booking massage therapy services, you may be asked to provide information relevant to your appointment, including health history, injuries, allergies, areas of discomfort, treatment preferences, or other information necessary to provide appropriate massage services.

We treat this information as sensitive and use it for appointment preparation, client safety, and the delivery of services.

Payment and Purchase Information

When purchasing services, memberships, packages, or gift certificates, payment information may be collected and processed by our third-party payment providers. Flex & Flow Massage Therapy does not need to receive or store your complete payment card number to process these transactions.

Website Usage Information

Our website and authorized service providers may collect information such as:

  • IP address

  • Browser and device information

  • Pages visited

  • Website interactions

  • Referral sources

  • Cookies and similar tracking technologies

2. How We Use Your Information

We use personal information to:

  • Schedule, confirm, and manage appointments.

  • Communicate about bookings, cancellations, and service updates.

  • Provide personalized massage therapy services.

  • Process purchases and payments.

  • Respond to questions and customer service requests.

  • Maintain necessary business and client records.

  • Improve website functionality and customer experience.

  • Understand the effectiveness of our marketing.

  • Send promotional communications where permitted by law and applicable consent requirements.

  • Protect our website, business, and customers from fraud or misuse.

We do not sell client health information.

3. Online Booking and Third-Party Services

Flex & Flow Massage Therapy uses a Squarespace website and may use integrated scheduling, payment processing, email communication, and other business tools.

When you schedule an appointment or make a purchase, relevant information may be processed by these service providers to complete your transaction or provide the requested service.

These providers operate under their own privacy policies and applicable data-protection obligations.

We encourage visitors to review the privacy policies of any third-party services they use.

4. Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to support website functionality, understand visitor activity, and measure advertising effectiveness.

These technologies may include:

  • Essential website cookies

  • Squarespace analytics

  • Google Analytics or Google advertising tools

  • Meta Pixel or other Meta advertising tools

  • Other analytics or marketing services implemented by Flex & Flow Massage Therapy

If advertising technologies are enabled, certain website interactions may be shared with advertising providers to measure campaign performance and improve advertising relevance.

Sensitive health information collected through client intake forms is not intended to be used for targeted advertising.

Where required, visitors will be offered appropriate choices regarding nonessential cookies and tracking technologies.

You may also manage cookies through your browser settings and advertising preferences through the relevant advertising platforms.

5. Protection of Health and Client Information

We understand that massage therapy clients may share personal and sensitive information during scheduling, intake, and treatment.

We take reasonable steps to limit access to this information to individuals and service providers who need it for legitimate business or service purposes.

Health-related information is used to support appropriate massage services, client communication, and recordkeeping.

Flex & Flow Massage Therapy does not intentionally disclose identifiable client health information to advertising platforms for targeted advertising.

Depending on the nature of our services and business relationships, certain federal or state privacy and health-record requirements may apply. We aim to handle sensitive information in accordance with applicable law.

6. How We Share Information

We may share information with trusted third-party providers when reasonably necessary to operate our business, including:

  • Website hosting providers

  • Appointment scheduling platforms

  • Payment processors

  • Email and communication services

  • Website analytics and advertising platforms, where applicable

  • Professional advisers or service providers assisting with legitimate business operations

We may also disclose information when required by law or reasonably necessary to protect our rights, clients, or business.

We do not sell or rent our customer contact lists to unrelated third parties for their independent marketing purposes.

7. Marketing Communications

If you subscribe to promotional emails or otherwise provide the necessary consent, we may contact you about services, availability, packages, gift certificates, and special offers.

You may unsubscribe from marketing emails using the unsubscribe instructions included in those messages or by contacting us directly.

Appointment confirmations, scheduling updates, and other necessary service communications may continue even if you opt out of promotional messages.

Marketing text messages, if offered, will be subject to applicable consent and opt-out requirements.

8. Information Security

We use reasonable administrative and technical safeguards, together with safeguards provided by our service providers, to help protect personal information against unauthorized access, disclosure, alteration, or loss.

However, no website, electronic communication, or online storage system can be guaranteed completely secure.

We encourage visitors not to send highly sensitive medical or payment information through ordinary email or social media messages.

9. Data Retention

We retain personal information only as long as reasonably necessary for appointment management, service delivery, business operations, legal obligations, recordkeeping, and dispute resolution.

Certain client records may be retained for longer periods where required by applicable professional or state law.

When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.

10. Your Privacy Choices

Subject to applicable law, you may contact us to:

  • Request access to personal information we maintain.

  • Ask us to correct inaccurate information.

  • Request deletion of information when legally permitted.

  • Opt out of promotional communications.

  • Ask questions about how your information is used or shared.

Some information may need to be retained for legal, professional, accounting, or other legitimate business purposes.

11. Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through our website without appropriate authorization.

When services are provided to minors, information may be collected from a parent or legal guardian as appropriate and in accordance with applicable requirements.

If you believe a child has submitted personal information without appropriate authorization, please contact us.

12. External Websites

Our website may contain links to third-party websites, including scheduling services, payment providers, social media platforms, and other resources.

We are not responsible for the privacy practices or content of websites operated by third parties.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.

Any changes will be posted on this page with an updated effective date.

Continued use of our website after changes are published is subject to the updated policy, to the extent permitted by law.

14. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Flex & Flow Massage Therapy
Carmen Stanley, Licensed Massage Therapist
4406 S Florida Ave, Suite 22E
Lakeland, FL 33813

Phone: (863) 709-7110
Email: flexandflowmassage4u@gmail.com
Website: https://www.flexflowmassage.org/